Liam Donaldson
4Sight Labs
4Sight Labs builds health monitoring tech for jails and detention centers, helping reduce in-custody deaths nationwide.
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4Sight Labs Product Launch
The 4Sight Labs OverWatch product features a wrist and ankle strap with 14 day battery life, location tracking and health monitoring tracking heart rate, activity level, and more. As well as a robust web and IOS app with real-time updates, that alerts staff to an inmates health at all times, allowing quick and effective response to emergencies.
Overview
In this project, I led the design of the Web and IOS app, redesigning the existing UX to create a user friendly experience. Additionally, developing a strategic marketing campaign to successfully launch the OverWatch System and create a strong market presence.
Client
4Sight Labs
UX/UI Design
Web Design
Print Design
Marketing Assets
Coordinated with the 4Sight Labs marketing team to develop a comprehensive marketing strategy for the new OverWatch System, with a focus on highlighting the apps improved user experience and advanced device features. I designed and created educational content to inform consumers about the importance and the benefits of OverWatch for both potential users and current 4Sight Labs users considering an upgrade. Additionally, I designed promotional efforts across various channels, including website and in-app banners, social media, email marketing, and targeted advertisements, to maximize visibility.
Outcome
By coordinating with cross-functional teams and implementing strategic marketing initiatives, we successfully launched an improved product that increased usability by staff members in Las Vegas NV, Alexandria VA, ST Louis MO, and more, with 2-3 new jails onboarding every month nationwide.