For this project, I led the packaging design, and the design and development of the website. The goal was to create a versatile design system that could be easily updated with new flavors, eliminating the need for new product photography. I developed mockups for easy plug and place, allowing materials to be swapped for new flavors and various promotional assets. Pastel Pop wanted to retain certain existing elements, such as characters and logos, so I integrated these into the new designs to maintain brand consistency. This flexible approach allows themto respond quickly to market trends while keeping a cohesive visual identity.